IMPRINT 2026 was a visual identity proposal for the Design + Media end-of-year exhibition/forum at Aalto University.

The concept developed from the receipt as a proof of record: a final document marking the end of the academic year and indexing the work, names, materials, and traces left behind by the programme.

The visual system translates this idea into elongated, receipt-like formats instead of conventional poster dimensions.

OCR-A, IBM Plex Mono, strict vertical layouts, index structures, and a handwritten layer form the basis of the identity. The combination of technical type and personal handwriting creates a tension between institutional record-keeping and individual presence.

Spatially, the identity was imagined as a continuous paper system. Exhibition posters, name banners, project tags, and material indexes could be assembled as long printed strips, draped over rods like one extended receipt running through the space.

Through these elements, IMPRINT 2026 treats the exhibition not only as a display of finished work, but as a record of processes, materials, and collective production.

Selected brand book pages and implementation images are shown below. My contribution focused on the concept, visual direction, and brand guideline system; some final poster applications were produced by the exhibition team using these guidelines

Image 2 and 4 by Florencia Yeh